Consumption of the service must be intuitive for the end-user and not require extra effort and extra steps. 

Hi, I'm Merle, UX/UI designer.

I'm a versatile UX/UI designer with a desire to create intuitive and user-centric solutions.

I became interested in working as a designer when I started my IT studies...

Since 2020, I have been working as a freelance UX/UI designer, mainly serving digital agencies. This was preceded by 6 years at the largest e-commerce chain in the Baltics and 5 years at the web agency Altex Marketing.

Who I am

My experience as a UX/UI designer started only a few years ago, but I can finally say that I've found something that makes my eyes light up (besides the drums:)). 

My strengths are my long experience and versatile skills as a graphic designer and a slightly shorter experience as a UX/UI designer.
My strength as a UX designer is my well-developed empathy. My weakness is my ability to assert or argue myself in debates.
As a UI designer, I value attention to detail, alignment, consistency, ease of use, WCGA requirements.

After completing the UX/UI training (IT training) in 2020 and 2021, I have been working as a freelance designer, focusing on UI design and WordPress website development. My main tool is Figma and I also use Adobe tools when needed.

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A quote from the UX/UI training was particularly memorable.... "Beautiful things that don't work are not beautiful."

What I can do

UX/UI design

I am an experienced Figma user, with Photoshop and Adobe Illustrator among my other tools:

  • Creating Stylistics and Design Systems
  • Web mockup
  • Functional prototypes
  • Preparing user journeys
  • Designing web elements
  • User interface design

WordPress

I've been building websites on WordPress for about 10 years:

  • Setting up templates
  • Elementor
  • Website design and development

Banners

As a web designer, you can't go above and beyond banners. I have been working with:

  • Design of specific solutions
  • Campaign Banners
  • Campaign banners for own websites
  • Mass production and adaptation of banners

Brand, prints and photo processing

Creativity has come in handy when producing marketing materials:

  • Logos
  • CVI
  • Photo editing
  • Print ads
  • Media
  • Advertising directories

Content and project management

As a freelancer my tasks have also been:

  • Correction of texts
  • Project management
  • Working with clients

2020-2023

Portfolio

Projects I was involved in as a freelancer between 2020 and 2023.

BuboTech Nordics

Corporate logo, website design and development, UX/UI design

Smart-ID

Website design, UX/UI design, prototypes Figmas

Swedbank ESG Tool

UX/UI design, prototypes Figmas

Mobiil-IDD

Brand elements, website design, UX/UI design, prototypes Figmas

Swedbank Financial IQ

Website design, UX/UI design, prototypes Figmas

Animakool

website design, UX/UI design, prototypes in Figma, development in WordPress.

Luma Project

Brand elements, website design, UX/UI design, prototypes Figmas

Koolitusturg

Logo, website design, UX/UI design, WordPress development

Wisecars

Website design, UX/UI design, prototypes Figmas.

Creditozen

Website design, loan request journey, UX/UI design, prototypes Figmas.

Tharapita

Website design, UX/UI design, prototypes in Figma, development in WordPress.

Partner Card Gift Card

Gift card journey design, UX/UI design, prototypes Figmas